Digital livestock marketing in Kogi State: An examination of ICT adoption

Abstract

This study investigates the impact of information and communication technology (ICT) on livestock marketing in Kogi State, Nigeria.  A survey of 300 cattle marketers was conducted to determine the extent of ICT use, the factors that influence adoption, and the impact of ICT on marketing outcomes.  According to the findings, cell phones, SMS, and social media are the most often utilized ICT tools, accounting for 83.3%, 73.3%, and 60% of respondents, respectively. According to the report, education, access to energy, and ICT infrastructure are important drivers of ICT adoption, but age and the cost of ICT services are significant impediments.  According to the research, ICT adoption has enhanced communication (73.3%), market access (66.7%), and income (60%) among cattle traders. The study recommends focused initiatives to improve infrastructure, increase digital literacy, and promote low-cost ICT solutions to empower livestock marketers and improve their livelihoods. The study's findings have implications for policymakers, stakeholders, and development practitioners working to increase ICT usage in agricultural marketing. Livestock marketers can use ICT to increase their competitiveness, respond to changing market demands, and contribute to long-term agricultural development and poverty reduction in rural areas. The study's findings shed light on ICT's potential to alter cattle marketing and boost marketers' well-being.